You probably have unbeatable skills in identifying gum conditions and applying veneers on your patients, but what about telling people that you’re great at those things? Whether you just finished dentistry school or have been a professional dentist for a while, it’s essential for you to learn how to retain existing customers all while bringing in new faces.

So, to make your job easier, we’ve rounded five proven marketing tips that will help you take your dental business to a new level!

1. Build A Professional Website

A professionally built website mainly does two things for your dental business: (1) it acts as your digital business card, enhancing your credibility and (2) it greatly enhances your online visibility, helping you attract new clients.

To create and run a proper dentist website, you’ll need to work with a professional web builder. Ask them to go for something that looks modern and clean. First impressions matter, and your website can be a great way to build your reputation and create brand awareness in your locality.

2. Be Active On Social Media

Do you know that a lot of medical professionals now use social media platforms to engage with their target audiences? Think of it as the more casual version of your website where you can display behind-the-scenes, answer questions from curious people, and, ultimately, build genuine connections with potential patients.

Your main goal here is to show off more of your human side without forgetting your professional persona. Focus more on educating and engaging with your followers. Encourage them to interact with you and ask questions using the many available features.

3. Hand Out Flyers

Even though flyers aren’t necessarily the most sophisticated marketing tactic, they are still a classic and effective way to promote local businesses including your dental practice. They are relatively cheap to make (and print), and they grab attention effectively!

You don’t even need to hire a professional to help you create it. Just open your web browser and look for online templates for dentist flyers. When it comes to distributing the flyers, you can simply leave them at your front desk, post them on relevant bulletin boards, or hand them out in appropriate events or exhibits.

4. Use Paid Digital Ads

Digital advertising is an excellent way to market your dental practice because it lets you interact with the right people in a meaningful way without breaking the bank. Because of the targeting options offered by digital ad providers, people searching online for dental services in a particular area can easily find your website or social media accounts.

Another benefit of using paid digital ads for your dental business is how you can easily measure the results. You can check if you’ve set up your parameters correctly with important metrics like conversions, impressions, and clicks. You’ll also have a lot of flexibility, so you can adjust the advertisements according to your marketing budget.

5. Set Up Referral and Subscription Programs

When it comes to effectively attracting new customers and keeping the old ones, setting up referral and subscription programs can be a great idea. You can see them as a more modern and organized technique for word-of-mouth marketing. They incentivize both new and existing customers to come to your dental business and use your services.

Subscription models are everywhere, but this can be very much applicable to a dental service as well since patients require regular and ongoing care such as check-ups, cleanings, and other preventive treatments. This helps you establish a more predictable income stream, and this simplifies marketing big time!

6. Offer Special Discounts

Considering a subscription-based model can help you retain existing customers, but to attract new ones, offering discounts or promos will always work. To enhance the sense of urgency, you can offer limited-time promotions or other exclusive deals. You can also offer bundled treatments or services. For example, you can create a package deal that combines routine dental check-ups, cleaning, and fluoride treatments. You can even introduce a ‘Family Plan’ to really add value and promote comprehensive care for multiple family members.

The Takeaway

Marketing a dental business is not an easy feat, especially if the competition is stiff. Plus, there’s no one-size-fits-all approach when it comes to advertising. It all depends on how you understand the needs of your customers and how fast and well you implement your marketing ideas. It may take a bit of trial and error to come up with the best marketing plans, but once you find and stick to the strategies that work, that can effortlessly lead to more traction and more revenue for your business.